The Starbucks Effect
Servicing Today's Personalized Bride
In his latest seminar, “The Starbucks Effect...Servicing Today's Personalized Bride”, Peter Merry (Author of “The Best Wedding Reception...Ever!”™) will explore 5 aspects of the Starbucks® approach towards customer service that have contributed greatly to their explosive growth and overnight demand for a product/service that had not previously existed. Peter will explore these 5 aspects in light of our roles as wedding professionals while giving effective examples of how we can begin implementing them into our own services. When implemented properly, these 5 aspects will bring increased demand from the kind of brides we would prefer to work with the most. You'll learn why Starbucks chooses to “Think Venti!” instead of the just thinking big. You'll learn how to turn unexpected challenges into opportunities to shine. And you'll be reminded why we should always feel lucky to work in the wedding marketplace. Come see the presentation that had over 600 wedding professionals laughing, crying, and cheering at the most recent Wedding MBA Conference.
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